genericization

Plural: genericizations

Noun

• The process of becoming generic; an instance of it.
• With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
• An instance of this act or process; a generic name thus created.

Synonyms

abstraction, despecification, generalization, genericide, genericization, trademark erosion, universalization