mainstream

Plural: mainstreams

Noun

• the prevailing current of thought
  • "his thinking was in the American mainstream"
• The principal current in a flow, such as a river or flow of air
• That which is common; the norm.

Adj

• Used or accepted broadly rather than by small portions of population, market, scientific community, etc.

Verb

• To popularize, to normalize, to render mainstream.
• To become mainstream.
• To educate (a disabled student) together with non-disabled students.

Examples

• "ideas outside of the mainstream"
• "They often carry stories you won't find in the mainstream media."

Synonyms

common, conventional, usual, widespread

Antonyms

alternative, fringe, nonmainstream