activation

Plural: activations

Noun

• stimulation of activity in an organism or chemical
• the activity of causing to have energy and be active
• making active and effective (as a bomb)
• Making active and effective; bringing into a state of activity.
• The process of making a radioisotope by bombarding a stable element with neutrons or protons.
• The process by which molecules are made able to react.
• The promotion of a brand through an event or campaign.

Examples

• "using shopper activation to convert shoppers into buyers"

Synonyms

activating, energizing

Antonyms

deactivation, inactivation